February 3rd, 2026 celebrated the 100 year that the Boys & Girls Clubs of Greater Detroit have been changing lives. It also marked the opening of a groundbreaking club at Michigan Central Station an announced an incredible partnership with Superstars Usher Raymond and Detroit's own, Big Sean. We art directed and designed branding, environmental graphics and signage for both occasions.
Usher & Big Sean SPARK LAB Wall Mural
These logos were created to acknowledge Big Sean being from Detroit and Usher being an Atlanta native.
Students inside the DET/ATL SPARK LAB
Logo design and naming ideation.
